Websites are conceivably the most overlooked vehicle of advertising for local, owner-operated businesses. Yes, every businessperson needs one. Every dentist, lawyer, accountant and minister needs one. Every cafe, restaurant, coffee shop and nightclub needs one. Every wholesale supply company needs one.
I'm not {proposing or even suggesting that all these businesses need to absolutely transact business online. I'm only saying that everyone cataloged in yesterday's Yellow Pages needs to also be accessible on the internet today--it's where your Clientele expect to find you.
Your decision to use technology tools should be predicated on who the target market is and your confidence of which tools are the best to saturate that market. A Web Presence can make you accessible to your customers 24 hours a day from any location. Bear in mind that a key factor to having a flourishing business is that your undeveloped customers can find you and get their questions answered.
If you decide to have a Web site, you need to consider the factors that make a Web site an effective marketing tool.
Here is 5 quick answer of why,
* It is cheaper that advertising, and it stay there almost forever.
* You can use the website to interact with your prospect or your customer.
* It is a trend today where people will search on the web before they make up their mind about the purchasing decision.
* It gives you far better reach to the customer that is outside of your local area.
* It is easier to get people to visit your website and understand about your business, than pick up their phone or visit your store personally.
Think of your Web Presence as an electronic business card. Key elements should encompass information about your product or service, contact information, business hours, and in some cases location.
For more information check the following resource:
www.getyourcompanyonline.info
www.GBN-Online.com
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