What Does Your Web Site Say About You?

This is the question that every business owner needs to be asking them selves during the current economical times. It is becoming increasingly difficult to find, secure and retain good clients. That’s why business owners need to work on their marketing a bit more to secure better clients, and this is where your website comes into the mix.

Many business owners today have the misconception that websites don’t do much, but in fact, it’s almost the complete opposite to that.

Here is a list of things that your website can convey to your customers 24/7/365;

1. Creditability
Customer testimonials are extremely important as it is one of the strongest ways to convey credibility through a website. Conveying credibility through a website is a challenge we all face. If you properly convey your credibility your visitors will be eager to contact you.

The more others speak of your past services the more likely you are to get hired. This can seriously help gain credibility and trust, which can be difficult if the client doesn’t know you.

2. Build Authority
An authority is someone who has developed specialist knowledge and because of sharing this knowledge, has developed a reputation as an expert in the field. Your website must portray an image of yourself as professional in your field. Looking professional can be done in several ways, the most important of which is customer testimonials.

Building authority is all about establishing yourself as a market leader in what you do, a pioneer if you will. The end result is that if you’re an authority and leader in your field, then you have the opportunity to get more clients, and charge more for your work as well.

3. Share your Personality
No matter what your business, if you expect to make an impact, you’ve got to create and maintain a business personality. Your website really can reveal a lot about your personality. It can really show off your sense of style, your creativity, and also your flair. A nice website can give your visitors a general picture of you as a person.

This is the question that every business owner needs to be asking them selves during the current economical times. It is becoming increasingly difficult to find, secure and retain good clients. That’s why business owners need to work on their marketing a bit more to secure better clients, and this is where your website comes into the mix.

Many business owners today have the misconception that websites don’t do much, but in fact, it’s almost the complete opposite to that.

Here is a list of things that your website can convey to your customers 24/7/365;

1. Creditability
Customer testimonials are extremely important as it is one of the strongest ways to convey credibility through a website. Conveying credibility through a website is a challenge we all face. If you properly convey your credibility your visitors will be eager to contact you.

The more others speak of your past services the more likely you are to get hired. This can seriously help gain credibility and trust, which can be difficult if the client doesn’t know you.

2. Build Authority
An authority is someone who has developed specialist knowledge and because of sharing this knowledge, has developed a reputation as an expert in the field. Your website must portray an image of yourself as professional in your field. Looking professional can be done in several ways, the most important of which is customer testimonials.

Building authority is all about establishing yourself as a market leader in what you do, a pioneer if you will. The end result is that if you’re an authority and leader in your field, then you have the opportunity to get more clients, and charge more for your work as well.

3. Share your Personality
No matter what your business, if you expect to make an impact, you’ve got to create and maintain a business personality. Your website really can reveal a lot about your personality. It can really show off your sense of style, your creativity, and also your flair. A nice website can give your visitors a general picture of you as a person.

Is your site unorganized? Is it cluttered or over packed with info? Does your website read like a face to face conversation or an encyclopedia? Is your color scheme loud or relaxing? These are some of the questions you should ask yourself.

4. Know Your Clients
There are many things to be learned by getting to know your customer. We all would love to strap our customers to a chair and ask them a 100 questions about why they do business with us. But, this would not be good for repeat business. And we can't necessarily find out what people want by asking them directly. We therefore as business owners we need to do a lot of observation.

Through your website you can observe your customers through email, chat, blogs, surveys, polls, web traffic and page views. These are just some of the tools that are available to you. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests.

Virgil Griffin, editor
All About Small Business

Feel free to explore some of the best articles that I have written here and they have made good money for me. You can also join our fan page on facebook.